Collection: Don Julio

The world’s first luxury premium tequila. Made with 100% blue agave plant.

Each bottle of Tequila Don Julio is made from the same handpicked, 100% pure, blue Weber agave plants from the highlands of Jalisco. It is here where each agave plant is allowed to grow seven to ten years before it is harvested, resulting in the mellow, fully developed agave flavor Tequila Don Julio is known for. It is this attention to quality, craftsmanship and tradition that sets Tequila Don Julio apart from other tequilas and makes it the world’s finest luxury tequila.

Don Julio® Tequila is produced in the Highlands of Jalisco, where the icroclimate and mineral-rich clay soil allow the blue agave plant to flourish. Each drop of Don Julio® Tequila is produced here and each bottle features our NOM number — our seal of authenticity — signifying where the tequila was made.

Unlike many other distilleries, La Primavera only produces one ultra-premium tequila, Don Julio® Tequila. Each product is crafted with the same attention to detail and passion that Don Julio González embodied.